| Agent Forja | Tidio | |
|---|---|---|
| What it is | An AI shopping assistant for online stores — it works on any store — built by chatting with a builder. | Live chat, ticketing and email management, with an AI agent (Lyro) and automated flows as add-ons. |
| What the AI costs | Included in every plan: Free (20 chats a month), Starter $49/month (100), Pro $99/month (250). Yearly billing gets two months free. | Lyro is an add-on, from $32.50 a month for 50 AI conversations, on top of a Tidio plan (Starter listed at $24.17 a month, Growth from $49.17 a month). |
| Free plan | 20 counted chats every month, with short chats free on top. | 50 billable conversations (ones your team replies to), plus the first 50 Lyro conversations once, for the lifetime of the account. |
| How AI chats are counted | Only from the agent's 3rd reply, so a "hi" or one quick question is free; once more at the 16th reply; a chat ends at 30 replies. | A conversation counts once Lyro has replied at least once; after that, however many replies, it's one conversation. |
| Where products come from | Shopify, WooCommerce, any other store read from its web address, uploaded CSV files, or a read-only database. | Shopify, WooCommerce, a product feed, or an API. |
| Buying from the chat | Buy now on Shopify and WooCommerce stores: the shopper picks a size and goes to the store's cart with it. | Add to cart on Shopify, without leaving the conversation. |
| Store language | Your catalogue can be in any language; shop agents answer in the customer's language. | For product recommendations, "your store's primary language should be English." |
| Channels | Your website (a chat widget) and a link you can share. | Your website, plus Messenger, Instagram, WhatsApp and email. |
| People on the team | No team inbox: when a person is needed, you answer by email or from the dashboard and your reply appears in the chat. | A live-chat and ticketing inbox for your team. |
Where Tidio is the better choice
- You have a support team that wants a shared live-chat and ticketing inbox.
- You want the same assistant on Messenger, Instagram, WhatsApp and email, not just your website.
Where Agent Forja is the better choice
- You want the AI included in the price, not as an add-on with its own allowance.
- You want fair counting: chats under 3 replies are free, and only real conversations count.
- Your store isn't on Shopify or WooCommerce and you don't have a product feed — Agent Forja can read it from its web address.
- Your store or your customers aren't English-speaking.
- You want answers you can trust: every price and number is checked against your data before a customer sees it, and you see the questions it couldn't answer and a self-test score.
Which should you pick?
If you need a team inbox and social channels, pick Tidio. If you want an AI agent that knows your store, on your website, with the AI in the price and short chats free, pick Agent Forja — and you can try it free before you decide.
Sources
Tidio details are from Tidio's own pages, read on 11 October 2026: tidio.com/pricing and tidio.com/ai-agent/product-recommendations. Prices and features change — check Tidio's site for the latest. Tidio is a trademark of its owner; Agent Forja is not affiliated with Tidio.